To some, design, in anything, doesn’t have any significant effect. However, when we are talking about marketing strategies, design is everything. In fact, the better designs you use for your advertisements, the higher the probability they will lure more and more clients to come and see the items and services that you are offering in your business. Now, when we are talking about Facebook insurance marketing practices, one of the things you must do with proper care is to make sure that you use the appropriate design for each online advertisement that you make. You see, the insurance industry isn’t as simple as it may sound so marketing insurances isn’t equally easy to do. It involves requiring clients to pay certain amount of money on an annual or monthly basis to be insured. For example, car insurances insure that the insurance company will pay for the damage of your car which has been involved in a recent accident as long as you are not at fault.
To begin with, there are many ways to design advertisements for the purposes of meeting your Facebook insurance marketing needs. As mentioned, marketing insurance companies isn’t simple and so is designing ads for them. To help you and your marketing team, below are designing tips you should heed when designing posts on Facebook for the purpose of promoting your insurance company:
- Don’t just focus on selling your services. Design your ads in such a way that it will not look too formal or full of selling. Be personalized. Be creative. Don’t make the ads look as boring as the industry itself or it will turn clients off.
- Don’t overcrowd your Facebook page. Write or post an image once or twice a week. As they say, the less, the better. This way, you can avoid flooding the news feed of Facebook users and make them bored with your page.
- When you are in the process of designing you advertisements, it’s good to include images of anything that is related to whatever you are insuring. For example, if you are a car insurance company, use image of a car and write about safety tips while driving.