According to statistics, a visitor will only stay in a website for ten seconds on average. Therefore, it is important to get their attention very quick. For users searching for a wedding planner in Sydney, animations can be helpful in showing them the services and previous wedding setups the planner has done before. Motion is a good way to catch the reader’s attention and to convey information along with delight.
The most important thing to keep in mind when deciding on an animation is the purpose of the motion and the emotion you want your visitor to feel when they see it. It is essential that the animation should be related to how the site engages the audience. There are three basic ways in which animation can be integrated online.
- State Change. This is used for user interaction and this is evident when the mouse pointer hovers over an object which changes its form. This is mostly incorporated for softer transitions.
- These animations are often used in areas intended mostly to catch the attention of the user. This is mostly seen in areas of special attention such as call-to-action or if they wanted to highlight specific information they want the user to know about.
- This is a type of animation used on hidden information such as menus which are located either at the side or bottom of the website. This is useful in making sure information are clear and placed in an organized manner.
For e-commerce websites presenting their products, semantic animation should be considered because it takes the motion graphics as a whole rather than a separate entity. This will make it easier for users to interact with the page if it presents a continuous experience treated as a single space.
There are two recommended motion techniques to use for smoother motion animations and these are parallax and dolly and zoom. The parallax is recommended for a website of a wedding planner in Sydney because it highlights the important moving elements from the supporting ones. Dolly and zoom, on the other hand, focuses on the smooth transition of a specific image from long shot and transitioning to close up or the other way around.