Working in Web Design is demanding work, from start to finish. The first real problem with Web Design, is the proposal of the project. This is where all that negotiation skills training will come to help you. Web design is, of course, about the web design, but part of that is proposing your web design ideas to your prospective clientele. You can’t simply ignore that part of the process, no matter how convenient it might be.
With that in mind, here are some tips to help you with that web design proposal you’ve got coming up.
- It’s an opportunity. First things first, if you think of a task as mere necessity; a simple task to just plain do and move past, then, obviously, it’s going to be Proposing a project isn’t that tedious task that you do before you design your page, it’s your opportunity to sell your design. Obviously, you’re not skipping the work, and it may lead to more work, truth be told, but ensuring that the proposal of the work alone is strong enough to merit it’s sale, then it might very well be worth the effort now, in order to actually work on the design later.
- Divide and conquer. A proposal is tailor-made for its specific design, and its specific client, hence it is unique. However, every good proposal follows a general structure, which, when followed and understood, will allow you to focus on the important details of the proposal, and make your proposal more enticing.
- First, state the issue. There’s a problem, clearly. That’s what’s the proposal is for; you’re suggesting an answer to their issue. Meaning you actually know what’s wrong; that you understand the client in a way your competition doesn’t. Write your proposal in a way that shows this, which will make it seem the best out of all the other options.
- Now, suggest your solution. There’s a problem, and your proposal is the solution. That’s the whole point, and you know that. But the question is, do they? That’s the primary concern when working with this part of your proposal, is that the client has to know what they get out of it. Give them benefits that can, should, and will be measured. Tell them what they would get from your proposal in a way they will understand easily.
- THEN name your price. The big one. After you’ve pointed what the client’s issue is, once you’ve shown that you know, that you understand the client’s needs, and that you have a solution tailored for those needs, then. ONLY then do you point out your price. Don’t add any subdata, no calculations. Processes. Total cost. Short, sweet, and straight to the point. Part of negotiation skills training, is learning how to communicate properly with regards to demands, and when people demand things related to financials, facts without fluff tends to work best.