In the past decades, a plasterer simply relies on word of mouth recommendations, billboards and advertisements in newspapers to gain customers. Nowadays, with technology in their hands, plasterers in Sydney can have a website built to gain online presence. After all, people prefer to search online when they require products or services.
It is a given that businesses require a website that will encourage the consumer to make the next step which is to buy or contact. This step is called conversion wherein the lead becomes a customer. However, many websites generate a lot of traffic but very few conversions. Perhaps, there is a problem with web design.
Web design can impact on the purchasing decision of a consumer. According to studies, consumers will assess the product within 90 seconds and 94% of their impression is design related. 75% of users will judge a brand’s credibility based on how they see web design. Actually, most of first-time visitors have no intention to buy. They arrived at the website to check out the product and compare it with others.
If conversions are quite low, it is time to evaluate website design. According to Performable, when it changed its call-to-action buttons from green to red, conversions increased by 21%. When Ript Apparel changed its call-to-action button from green to yellow, conversions increased by 6.3%.
Product videos are becoming the trend because they usually increase sales and conversions. There are businesses that have reported an increase of conversions by as much as 144% because they shared their stories through videos.
The most important factor in web design is ease of use. All the important information must be placed above the fold so that users do not have to scroll down. Navigation must be user friendly so that users can find other items that are not found in the homepage.
For example, a consumer who is looking for plasterers in Sydney must immediately feel trust and confidence on the business by simply looking at the way the website has been designed. There is no such thing as surplus of information when it comes to website design because it is the search for information that led the consumer to the website.