Professional service firms like HR outsourcing providers are not really known for their personalities because they think that their clients expect a serious and grim-faced web design. Come to think of it, how do clients search for professional sites? How can an HR outsourcing service stand out in a sea of unappealing web designs?
Professional services know how to deliver a product but they do not understand their audience. They know little on how clients choose one firm over the other. Every firm must have an image that has emotions instead of being intellectual. A firm’s personality will emerge naturally to affect the way that your prospects think about you.
Judging by the way that professional firms are presented in their websites, you can immediately see that they are a particularly boring bunch. Injecting a little bit of humour in website design will humanize the firm and make people remember. However, humour in web design must not be taken too far; instead a serious balance must be made between humour the serious side.
Stock photography can easily be found online but it is also among the reasons why websites have the same look and feel. Instead of relying on stock photography, the web designer must consider custom photography that costs more but creates a bigger impact on the target audience. For example, an HR outsourcing service can fill up their website with compelling images of their staff doing things they love.
Illustrations are very rarely used in professional web design; however, it offers an opportunity to differentiate the firm from competitors. An illustration can be a flexible medium that can best describe the services provided. A better option will be to hire a professional illustrator to create customized illustrations that will be more appealing to your target audience.
Running a business can be challenging but through HR outsourcing service, the human assets of the company will be well managed. Outsourcing some HR functions allows everything to run like clockwork with minimal errors. When HR management is outsourced, it eliminates the need for software and supplies to execute HR tasks like pay slips, reports and forms.