The internet is a powerful tool for getting exposure. With the ability to reach across the globe, it’s not surprising that artists like Maria Rabinky use the internet to drum up attention for their art.
Some artists are still on the fence on the matter, given all the work that has to go into making a website, which is understandable. But looking at all of the benefits that an artist gets from making their own site, it’s clear that the time and effort is worthwhile.
Why building a site is important for an artist…
The internet has a lot of value for creative people, if they can make good use of it. Making a website is one of the best, if not the best, ways for an artist to market their work, build their brand, and get people buying their products, services, or, well, art. Thanks to developments in technology and coding, creating a website is now accessible for a lot of people.
Before then, great art was discovered by galleries, chosen by publishers. Now, people can browse the internet for the great content that they’re interested in. The artists like Maria Rabinky and their audiences of choice are now closer than ever.
Basically, any artist that has an online presence, whose work can be shared, pinned, liked, retweeted, or whatever, can be recognized across the world.
Social websites help, but…
Facebook, Instagram, DeviantArt, and the like are good sites for those looking for a platform to share their art, but they’re not enough. They’re good for promoting an artist’s work, finding other artists, getting feedback, and making a few sales, but the power of an artist’s own site is something else. That’s their territory, after all. Social sites help, but they’re no replacement for an artist’s own site.
The gist of it…
There are a couple of things an artist really needs to stand out and be found on the internet. Having their own site provides these things, and they can make or break an artist’s attempts at getting noticed. The shortened list of these things is as follows:
- Total control and ownership
- A distinctive URL name
- SEO (Search Engine Optimization)
- Access for schools and universities
- Separate from the crowd, easier to stand out
- Allows for easier data measuring