On Using Illustrations For Web Design

Illustrations are quite useful. Their ability to provide great visual representation of ideas being shared makes them great for sending a message clearly, cleanly, and in a memorable way. Whether it’s an architectural illustration or a simple vector, illustrations help an aesthetic element to websites, while also providing function.

For those that are looking to add illustrations to their sites, using them well means creating an attractive message, one that makes the most out of illustrations and their aestheticism. Here are a few things to keep in mind.


Branding is all about creating a message that sticks to a product, organization, or service, and gives it uniqueness and meaning. When designing a site, the brand of the business has to be front and center, as the site will effectively act as the online representation of that business. That means that the site has to give visitors a visual idea of what the business is like. Illustrations are useful here since they help make a site unique, which is what branding is all about. Whether it’s an architectural illustration or a map image, illustrations can help you stand out from the rest.

Illustration can be used for themes

As mentioned before, illustrations can help create a unique aesthetic and identity for a site. Creating a theme, naturally, is not a hard task for illustrations. For any company handling tech, illustrations of electronics or wiring are a good choice. Illustrations can be the most prominent feature of a site, so they go a long way towards creating themes.

They keep things interesting

Let’s be honest, people have limited attention spans. Especially on the internet. That’s what ‘walls of text’ tend to be avoided as much as possible by web design, since these pretty much kill interest. This is where illustrations can come in. They can add that much needed visual flair in your messages to keep people interested in what you have to say.

Simplicity is key

Illustrations are beautiful and unique, but they can also be a bit overwhelming. That’s why the simpler ones work better a lot of the time; they do what they need to, without overwhelming visitors.