The Importance Of Navigation In Web Design

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Information architecture in web design is about the clear and logical way that information is organized. The purpose of the organization is to help users in navigating a complex set of information. Good information architecture can be defined as a hierarchy of information that aligns with the expectations of users. Good hierarchy and intuitive navigation can only be achieved through proper user research and testing.

Navigation is a very important part of web design because users have to find their way through the website easily and smoothly. When designing navigation, it is important to adhere to simplicity so that users can go where they want with just a few clicks. Navigation options must be clear and self-evident to users. It must be consistent on all the web pages so that users won’t get lost.

Navigation must be designed based on the needs of the majority of website visitors. If the website targets a certain group to interact with the website, expectations must work in their favour. For example, many website visitors are not familiar with hamburger menu navigation which means that a simpler menu will appeal to the majority of audiences.

Important navigation options must always be clearly visible at all times because it would be difficult to anticipate when the visitor will need them. Always give priority to the navigation options that are frequently used.

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